Raw Material-Independent Designer Brand by Zhongkai Li
Zhongkai Li Reveals The Raw Material-Independent Designer Brand Brand Identity
Zhongkai Li, the thinktank behind the displayed work Brand Identity:Raw Material- Independent Designer Brand by Zhongkai Li points out, Raw Material is committed to the research of daily materials and the exploration of the formal language. RM does not endow the form with a clear concept of location; instead, RM has tried to use a new designing method unusual to conventional formats by translating information and building up research methodology. RM challenges the self-perception of the original object, by reinterpreting everyday objects and materials; it breaks the shackle of traditional thinking deep-rooted in people’s minds and changes the property of the materials selected with layout and design..
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