Hoi Lun Yiu-Dancer Earrings
At Design Interviews
Interview with Hoi Lun Yiu : Frank Scott: What is the main principle, idea and inspiration behind your design?. Hoi Lun Yiu : Dance is a minimal design, movable in 360-degree earrings representing the beauty of Jellyfish. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Hoi Lun Yiu : The design strive to embrace new look and minimal design, eventually developing the unique style from nature as a jewelry designer. .Frank Scott: What are your future plans for this award winning design?. Hoi Lun Yiu : For my future plan, I will work as a freelancer for another jewelry company who had a retail store, join professional jewelry house , enter design contests and talk to a lot of people. .Frank Scott: How long did it take you to design this particular concept?. Hoi Lun Yiu : Around one week start from concept to sketch. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Hoi Lun Yiu : Use minimal pattern and form to recreate the jellyfish into a pair of earrings. .Frank Scott: What made you design this particular type of work?. Hoi Lun Yiu : My design Philosophy is minimal, clean and elegant. Minimalistic in details; geometric forms; contrasting elements, like color texture and finishing; asymmetry because I love something a little unexpected. And above all elegance is the primary design principals. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Hoi Lun Yiu : I admire Coco Channel who broke the boundaries of women’s fashion at the time. Claude .Frank Scott: Who is the target customer for his design?. Hoi Lun Yiu : The minimal but elegant design could be worn by ladies of all ages to match with their evening gowns.
.Frank Scott: How did you come up with the name for this design? What does it mean?. Hoi Lun Yiu : The jelly fish swim in the ocean, look like dancing in the party with sparkling jewelry .Frank Scott: What is the most unique aspect of your design?. Hoi Lun Yiu : The most difficult part was created the jellyfish into jewelry design. Since the structure of jellyfish was free form. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Hoi Lun Yiu : Many visual details and experiences influence my work. I am inspired because I am attracted to certain things – not necessarily that I want to emulate them .
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