Evgeniya Matsukevich-golden Cities Necklace, Earrings
At Design Interviews
Interview with Evgeniya Matsukevich : Frank Scott: What is the main principle, idea and inspiration behind your design?. Evgeniya Matsukevich : Singularity of this jewelry project is idea of richness of megapolises. There are golden cities in a literal sense. Every big city is full of gold, money and rich people. Money and gold are leitmotive. Some people love their big city, may be they are even its patriots. This jewelry cities (New York, London, Tokio, Paris, Rome, Moscow, Berlin or Saint Pitersburg etc) will be always with his owner, warm his soul. Every city has its own individual skyline and contour. That inspired me to create a "Golden cities" set from necklaces and earrings. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Evgeniya Matsukevich : Focus in designing was to create the jewelry with the soul and little or probably big story inside it. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Evgeniya Matsukevich : It is in the process of producing now. .Frank Scott: Who is the target customer for his design?. Evgeniya Matsukevich : Brave people with fresh creative views. .Frank Scott: How did you come up with the name for this design? What does it mean?. Evgeniya Matsukevich : There are Golden cities in a literal sense. .Frank Scott: Which design tools did you use when you were working on this project?. Evgeniya Matsukevich : I used my head and hands. .Frank Scott: What is the most unique aspect of your design?. Evgeniya Matsukevich : Idea. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Evgeniya Matsukevich : According to some observations there is not enouth ideological products in jewelry design. That became the reason of creating Golden Cities. .
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